Meet Estelle Westling, Founder of Grace Health and Agent at Agentum

At the core of Agentum you’ll find our agents – the 1500 people who hold our entire business model up and running. They are the people who give us insight into their networks and share their knowledge of great people, so that we can reach out with open positions to the right ones.

With an ambition to improves the lives of the many, Estelle is a co-founder of the Stockholm based femtech company Grace Health which gives women from all around the world access to instant health services. Here’s some of her thoughts on scalability, UX and design for the next billion users.

Estelle, tell us about your position, the company you work at and your journey getting there.

I’m one of the founders of Grace Health – a digital women’s health clinic for the next billion users. We started Grace Health one and a half years ago when we wanted to design smart, relevant and affordable services for women in emerging countries to get access to healthcare, understand their bodies and make informed decisions. I’ve always been dedicated to creating impact for the many with the work I do.

Tell us about what motivates you and your goals for the future.

Something I find very engaging is scalability. I am inspired by the fact that with smart technology such as machine learning and natural language processing we can provide access healthcare for millions of women worldwide.

What is your latest important learning? 

We need to adapt both our business model and our tech to be relevant in emerging markets. I love our ideas on how to apply methods for building products and services with the same technology and passion but for the next billion users.

We can all apply our competence and knowledge to creating smart services for the many. Though, we need to rethink business model, go to market strategies and design from the start. I love our ideas on how to apply methods for building products and services with the same technology and passion, but for the next billion users. Google has some great tools on this topic. https://design.google/library/ux-next-billion-users/

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