A recent survey found that 60% of employees plan to look for a new job in 2019, leaving HR with a clear chance to up its game in attracting and retaining the best talent. It becomes more and more common to switch from one job, or even industry, to another. The global remote workforce is growing by the day and top talents are demanding benefits that previously were ‘nice to have’, but now are essential. As Forbes provided their HR trend report for 2019, we have listed our three main findings below.
- Understanding the importance of corporate culture.
It is said that HR joins Marketing in defining the company brand, as customer satisfaction and top talent go hand in hand. Your brand is to a large extent defined by your employees, who ultimately build the company’s culture. Therefore, you attract the people you are looking for by creating a culture that conveys the right message. In today’s transparent environment, you have to walk the walk. Implemented corporate values, a clear mission and vision, internal communication platforms, mentorship programmes and events are key in creating a corporate culture that shines from the inside and out. People value purpose – and corporate culture provides just that.
2. Redefining ‘diversity’.
Funnily, the terms “diversity and inclusion” have become more inclusive in themselves. Diversity no longer refers to gender, race, LGBTQIA status or religion; that kind of diversity is obvious, and taken for granted. A diverse workplace now also incorporates factors such as:
- Geographic location. Diversity includes an interaction of remote workers and onsite team members. Flexible hours, digital projects and private responsibility are key words in this kind of environment. 
- Generational diversity. For the first time in history, the modern workplace embraces up to five generations and their respective skills sets and communications. 
- Education levels. Modern companies, especially tech giants, no longer require a four-year university degree. Rather, they look for the necessary skills and personality traits that suits the position.
3. Supporting a flexible work culture.
Connecting the two abovementioned points, a modern corporate culture that includes geographic diversity inevitably involves a positive attitude toward a flexible work culture.
As technology evolved, work pivoted from 9-to-5 to a 24-hour cycle, in which employees have the liberty to design their own preferences based on their lifestyles. Of course, this is based on a steady communication between employees and managers to arrange meetings, deadlines and division of work. All in all, however, the individual is free to decide his or her own hours, whether that’s the ability to work remotely or work during off hours.
Allowing remote work has shown to attract more top talent, with higher engagement rates and more employee satisfaction.  A recent study found that 78% of employees feel more productive in a flexible work arrangement. Ultimately, your employees will stay longer, provide you with better outputs and lower office costs. The price? Using video call instead of face to face meetings.
By driving initiatives that address and anticipate the team’s needs, and pays attention to each individual, HR will play a pivotal role in developing a modern, successful workforce.
Author: Alexandra Teorell, 19/3-19
Balkhi, Syed. Want to Find the Best Remote Talent This Year? Here Are the 5 Best Job Sites to Try (2018). https://www.entrepreneur.com/article/309994
Noyes, Jesse: 7 Big Statistics About the State of Flexible Work Arrangements, (2018)https://www.zenefits.com/blog/7-big-statistics-about-the-state-of-flexible-work-arrangements/
Harte, Zoe: The Future Is Now: Three HR Trends That Will Transform Your Organization In 2019 (2019)https://www.forbes.com/sites/forbeshumanresourcescouncil/2019/01/30/the-future-is-now-three-hr-trends-that-will-transform-your-organization-in-2019/#69897b85e9ce
Fry, Richard. Millennials are the largest generation in the U.S. labor force (2018) http://www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/
Farrer, Laurel. Remote Working: Is It More Than A Trend? (2019) https://www.forbes.com/sites/laurelfarrer/2019/02/01/remote-working-is-it-more-than-a-trend/#50cb22f37fdf
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