Meet our Senior Consultant Tomas Hagenfeldt!

We are proud to introduce Tomas, our Senior Consultant who with his impressive can-do attitude, great experience from different sectors and humor is an important part of Agentum’s success. 

Can you tell us a bit about yourself and your background?

All in all, my journey began in Örebro, where I was born and lived until my thirties. After studying Economics in Gothenburg, I moved to Stockholm where I have lived most of my life. I have a broad range of experience so it would take a while to go through it all in detail. In general, I have never known exactly what I wanted to do, so I always have tried things that I thought were exciting and interesting. 

I recently moved back to Sweden after a decade in San Diego. Ten years ago, California had a much more entrepreneurial environment compared to Sweden, and it was very inspiring to work in that context. 

Being a true generalist, I have always taken opportunities as they arise. My initial contact with Agentum was a small gig where I was asked to help interview 6-7 people as a consultant. Turned out, I really enjoyed working with human capital and as Agentum needed someone with my experience, I decided to stay.

You are Agentum’s Senior Consultant. What exactly does that entail? 

In a smaller company like this, our positions aren’t fixed in the same way as larger companies might require. My position however entails about 80 % recruitment and 20 % advising. Within recruitment, I meet and interview candidates, carry out screening, assessments and keep close contact with our clients. I strive to always be one step ahead of the recruitment process so that we can deliver fast and smooth recruitment solutions.

So, what’s my contribution to Agentum? I have worked as an auditor, management consultant, Head of Equities at a large investment bank and have almost 20 years of mentoring start-ups. Therfore my contribution lies in using my broad knowledge of people, I can support our clients with advise and I can share my experience with my wonderful team-mates.

What is your aim going forward with Agentum?

Professionally, I strive to develop the business idea even further. I believe so much in the power of working with networks and I know the effect it can have on a company when a great match is found. It gives me a great opportunity to meet new and interesting people, both through the network and candidate recommendations as well as through clients. When working with screening, one becomes an important part of a company’s business development since finding the right people is so essential to succeed. I really enjoy playing that part! 

Meet Elin Milveden, Head of Product Line Kitchen at Electrolux and Agent at Agentum

At the core of Agentum you’ll find our agents – the 1500 people who hold our entire business model up and running. They are the people who give us insight into their networks and share their knowledge of great people, so that we can reach out with open positions to the right ones.

Therefore we want to introduce Elin, Head of Product Line Kitchen at Electrolux and long time Agent at Agentum. She is one of our most active Agents with recommendations to over 50% of the jobs we have posted. Here’s what Elin has to say about her career, Agentum and her strategy to find the right candidates to recommend. 

For how long have you been an Agent at Agentum?

I became an Agent back in 2012, so I have been with Agentum for quite some time and it is now exciting to see the company back on track with a great team in place to take Agentum to the next level!

Tell us a bit about yourself and you background. 

I was born and raised in Gothenburg and I am an Uppsala University alumni. After studying business in the best student city in Sweden, I moved to Stockholm to start my career at Procter & Gamble. I’ve always found the FMCG-industry very exciting so it was perfect for me to begin my career at P&G where I held positions within Supply Chain, Key Account Management and Category Management. I learned a lot during my time at P&G but after 7 years I felt that it was time for a change and to broaden my horizon. My initial plan was to move towards a smaller and more entrepreneurial company but ironically I ended up at one of Sweden’s largest companies, Electrolux, in an amazing position as Head of Product Line Kitchen. Today I am happy it did not go as initially planned, as I feel this was in the end the perfect opportunity for me. It’s funny that sometimes when something does not go as planned, it might actually end up even better than initially imagined. At Electrolux, I’m currently responsible for sales of the kitchen Channel in the Nordic region i.e. the sales team working towards kitchen stores.

You are one of our most active Agents, with recommendations to over 50% of our jobs. What is your strategy to find the best candidates in your network? 

Wow, that is amazing to hear! Well, I have been very happy every time someone else has recommended me to a job and therefore I try to think high and low whenever a new job is posted in the network. The people I recommend will only be flattered, so both I and my candidates have nothing to loose if I recommend them. Also, I focus on matching the personality and the profile with my network rather than trying to find the exact match when it comes to industry experience. I believe that you can be successful in most jobs if you have the right attitude, personality and desire even though you might lack a bit in industry experience. Lastly, I genuinely find joy in helping a friend or acquaintance to find the perfect job for them, and thanks to the Agentum model I can do so without actually working as a recruiter myself.

Is there anything you would like us at Agentum to do more of? 

I believe that Agentum is on the right track going forward and I appreciate the opportunity to attend interesting breakfast seminars where I can meet new people and learn something exciting. In the future, I think it would be great with more opportunities to meet other Agents in different settings, maybe a lunch to discuss an interesting topic or something similar – in short, explore the opportunity to engage the network and the Agents more.

Meet Camilla Everberg, CMO at Elgiganten and Agent at Agentum

At the core of Agentum you’ll find our agents – the 1500 people who hold our entire business model up and running. They are the people who give us insight into their networks and share their knowledge of great people, so that we can reach out with open positions to the right ones.

Therefore we want to introduce Camilla, new CMO at Elgiganten and long time Agent at Agentum. She found her new job at Elgiganten through the Agentum network and here’s what Camilla has to say about her new job and Agentum. 

zdke5g1n7vlddmviwt5p

Tell us a bit about yourself and your background.

Well, I have a Master’s degree in Business Economics from Gothenburg School of Business and started my career as a Management Trainee at Orkla Group. I stayed in the FMCG-industry for about 14 years, both within Orkla and at other companies. I started out as a Business Controller and then moving on to positions as Brand Manager, Key Account Manager, Marketing- & Innovation Manager and finally Marketing Director. It was probably my curiosity and interest in understanding how you can influence the everyday life of people that initially attracted me to the FMCG-industry and of course working with great and well-known brands. 

About 5 years ago I was recommended to the job as Business & Channel Manager at Bonnier Broadcasting / TV4 and decided that is was time for a change and a new industry. During my time at Bonnier Broadcasting / TV4, I worked with creating new digital products and services targeted towards B2B as well as B2C. Working in a new industry was rewarding and enlightening and my interest for the retail sector has steadily grown ever since I got involved in a e-commerce project at Bonnier.  

Congratulations on the new job! How has the first time been? 

I have seldom felt so welcome as I have at Elgiganten, starting with my new manager, and CEO, Niclas to my new team and all colleagues. During my first couple of weeks I have been on an internal “speed-dating” in order to meet and get to know as many colleagues as possible. I have also been to the headquarter of Elkjøp (our parent company) in Oslo to meet the rest of the nordic team, been on a conference to prepare for our upcoming peak-season (Singles Day, Black Friday and Christmas) and been an intern at our stores. I am very thankful for the introduction I have been given, it has been a lot of fun and I have learnt a lot

This is your second job you have found through Agentum, could you describe your experience? 

Well, I believe that the Agentum business model based on recommendations is a strength. As an Agent I only recommend people that I have good experience of and that I think would fit and create value to the jobs posted by Agentum. And I believe most of the Agents in the network would agree, therefore we can together create a great pool of candidates in the recruitment process. Also, as an Agent you get information about current available positions even though you might not actively be looking for a new job – which is how I found out about the position as CMO of Elgiganten. 

Meet our Client Director and Head of Strategy – Sara Svedjedal!

We are proud to introduce Sara, our Client Director and Head of Strategy who with her impressive experience, positive attitude and humour is a driving force at the office.

Sara, tell us about yourself and your story so far. 

I am originally from the countryside Grödinge, south of Stockholm. I began my professional journey as a communications consultant at @Cloudberry communications before moving over to Hill & Knowlton, today known as @H+K Strategies. I worked with projects such as the Borse Dubai and Nasdaq acquisition of OMX, which eventually set me off for new adventures with Dubai Group, a member of Dubai Holding (the Government investment company of Bourse Dubai amongst others). All in all, I lived in Dubai for 10 years and the last few years I co-founded and ran an investment and advisory boutique called @Enspire whilst studying an MBA at IMD in parallel – hectic but fun years.

After a decade abroad I missed Sweden and decided to return home, super happy to finally spend time with my family again. Here in Stockholm, I am engaged in alumni networks of both @IMD and the @SACC-NY Mentorship program. I know how much these networks have helped me develop both privately and professionally – which is also why I find Agentum’s business model brilliant. I know for a fact that great people know great people, and all my previous experiences prove it. Now, I am thrilled to make use of my accumulated experiences and knowledge in my position as Client Director and Head of Strategy at Agentum.

What does your position as Client Director and Head of strategy entail?

My position as Client Director and Head of Strategy actually entails two different roles that very much go hand in hand. It is my responsibility to put the customer at center and find innovative solutions to solve the customers’ challenges in candidate sourcing. In practice this means continuous customer contact and initiating and implementing strategic initiatives for Agentum to have a sustainable business. I think it is a unique position in that sense, as it is both strategic and operational. 

As Head of Strategy, I see a great opportunity for Agentum to play a vital role in the (frankly) quite old-fashioned and conservative recruitment industry. I want to be responsive and flexible in my way of thinking, so that Agentum can be a forerunner in leading the industry-wide change that is needed and sought for. We know that companies not only want to find a person but the person. 

What is your view of the industry going forward?  

In line with the increased priority of companies to take back more of the recruitment inhouse, we external service providers have to adjust and lead – Agentum for example provides an example of how a traditional service is made differently. Saving the recruiting manager time and money whilst providing unparalleled access to candidates. We must continue to develop solutions to our customers and also scale geographically. 

Meet our newest addition to the team – Project Manager Anna Susanna Ahlmann!

Although her first day with us was only last week, Anna Susanna has already upped our energy and team spirit levels (even more than before). We asked Anna Susanna about herself, her onboarding process and thoughts about Agentum so far.

Anna Susanna – you are the newest member of the team. Welcome! Tell us about yourself.

Thank you a bunch! I am extremely excited to be on the team and ready to get going.

I am born and raised in Lund, Sweden, but I spent my college years abroad; mostly in Switzerland, where I studied BBA in Hospitality Management at Glion Institute of Higher Education. I have been living in various places the last couple of years: except Switzerland, I lived in Dubai where I had an internship at Marriott Hotels Dubai Marina Complex and London for my exchange semester, so naturally traveling and exploring is by far my favorite hobby. I also worked with corporate events at Eventyr before graduating last winter.

Except this, I have a passion for skiing (I spend every weekend possible up in the mountains), fitness, spending time with my close ones and personal development. Furthermore, I am outgoing, not afraid of stepping outside of my comfort zone and I am a doer, which is why focusing on people, networking and corporate events in my professional life suits me well!

How did you find your way to Agentum? 

Well, ”great people know great people” is the best answer to that question. I am living proof of concept, since I was recommended for this position by a member of the Agentum team – and it was a total match. I felt honored to be recommended and it was an opportunity that I couldn’t turn down. 

After meeting the team and discussing what my position would entail, it was a done deal. The amount of energy and genuineness that the Agentum team radiates was very appealing to me. Also, the team is diverse, and everyone has different strengths which enables me to learn a lot more than what I expected in the first place.

Tell us about your position at Agentum and your way forward from here. 

At Agentum, my primary priority is to make sure that the connection with the agent-network is working well. Therefore, I am working closely with Frida Malm and Tomas Hagenfeldt to both meet the agents one-to-one twice a year and onboard new agents. I meet new inspiring people every day, hear success-stories and various career paths so in that sense, my job is basically to meet and connect with great people – not too bad for a first full-time job! 

We have a close relationship with TVG and I will work with them in coming projects this fall. Having the benefits of a supporting company (TVG) but also the start-up spirit in Agentum suits me perfectly. As Agentum is a relatively small company I have already been engaged in both big decisions as well as details, and my role is extremely dynamic. I have responsibility over a wide range of projects – primarily concerning the agent network, but also within customer relations and general management tasks. I think that being exposed to a wide range of responsibilities is the best lesson one can have as a young professional, as it skyrockets your learning curve more than a ’fixed’ position would do. 

It is always such a boost to meet intelligent people so I’m looking forward to an endorphin-filled semester ahead of me!

Modernisation within the Recruitment Sector

This spring, we conducted a thorough market analysis which demonstrated some learnings with regard to the entire recruitment sector. Some managers seem to be unhappy with the way recruitment businesses operate – a result of a slow modernisation process within the industry. Some even believe that the industry has stood still for the last 20 years and state that processes are outdated, with little focus on innovation and creative solutions.

We want to acknowledge the need for modernisation within the industry – we understand that there is a lot of work to do. Although these aspects vary from company to company, the general takeaways remain. In response to this, we introduced some changes.

One key factor that is being highlighted over and over again is the importance of corporate culture to candidate matchmaking. In fact, a poor cultural match is both one of the main reasons people leave their positions, as well as one of the main reasons people stay. While resumés and Linkedin search serve their purpose (filling the positions), it remains difficult to convey a corporate culture to the extent necessary to find a perfect fit. We are proud that our recruitment process does not involve traditional search methods. Rather, recommendation-based recruitment is key to modernisation, as it enables the ability to use word-of-mouth recommendations form people who know their candidates.

Many companies strive to work proactively to find the right person before finding the right position, especially if knowing that they will need people in the long run. Therefore, we are introducing the possibility to collect recommendations that focus on personality and culture, before addressing a specific position. With a proactive approach, you can find great people when they are recommended to you, rather than filling open positions as they appear.

I look forward to further develop ideas and strategy with you – stay posted!

Madeleine Celander


We Found Elgigantens Next CMO – Here’s What Their HR Manager Says

This spring, we helped Elgiganten find their new Chief Marketing Officer. As a position in the management team, soft values such as personality, approach and culture were key features in the recruitment process. We asked Hanna Bergfäldt, Head of Human Resources and People Development at Elgiganten to give her view on recruitment in general and this CMO appointment in particular.

“When recruiting, it is crucial for us at Elgiganten to find a person who is a good fit with our corporate culture. We always look for people who share our values and passions as we know the importance of those factors in a team.

A challenge we face is that, in the same way a job posting can fall short in describing the ultimate candidate, a candidate resumé does not always show the full picture. Sometimes, a great candidate might not be actively searching for a new position, or even be aware that we are hiring. Therefore, we focus on reaching out to different candidates with the soft values that are so important to us, so that we do not limit ourselves to those actively searching for new positions.

To us, personality and motivation are fundamental aspects to all recruitment, but particularly important when appointing key positions. We do not have the time or resources to handle a bad recruitment – the costs of that immense – so we need to find people we are confident will handle the position exceptionally.

Through Agentum we received the perfect match – a candidate by recommendation by others, as well as assistance in the candidate selection process. We experienced Agentum as very professional. They made sure that they understood our business and corporate culture so that they could find a good fit not only on paper, but in practice as well. Our recruitment is now finalized and we are looking forward to wishing Camilla welcome to us at Elgiganten! Her personality and approach are spot on and she will be an amazing contribution to our organisation.”